Just take six world famous artworks and let budding filmmakers experiment with them. But before that, remember to add a sprinkle of professional know how and the energy of a 20th century patron… Mix everything up and here are Academy Award-winning videos!
ExpoinCittà now has four videos explaining the project and its symbols in a creative.
Of course we didn’t do everything on our own. ExpoinCittà collaborated with young filmmakers, Fondazione Accenture and Scuola di Cinema. All these “ingredients” have been essential to the success of VideomakARS, a contest for young creatives. Young people reinterpreted ExpoinCittà six artistic symbols to enhance the beauty of Milan, with the support of professional filmmakers of Scuola di Cinema and financial help by Fondazione Accenture.
#ExpoinCittà is once again a crowdsourcing and sharing machine, successfully communicating and promoting Milan globally.
Don’t want to take our word for it? Watch our #VideomakARS videos and see for yourself!
Light, camera, action!
BE art | Città di idee | IncontrARTI a Milano | Visita guidata